Umbalena

Reading is the single most important skill for a child’s success in school and life and Umbalena’s mission is to provide the best reading app for children ages 2 – 8.

Key features:

• Unlimited reading! Kids can choose educational books, bedtime stories, picture books, audiobooks, nursery rhymes, songs and more.

• New books added every week!

• Track progress: see what books your kids like, time spent reading and more.

• Read-to-Me in EVERY story, with word highlighting to help young readers.

• Standards-aligned reading-level badge on every book to empower kids to read MORE on their own.


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11 Nai Nam, Hoa Cuong Bac, Hai Chau, Danang

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Launched early 2020 by young business couple Le Thi Cam Trinh and Nguyen Viet Thang, Umbalena has been garnered 60,000 downloads. It is being used by ten kindergartens in Ho Chi Minh City for extracurricular activities.

Developed by Da Nang-based VOOC Technology company in mid-2019, the app aims to cultivate a love of reading amongst children. Umbalena serves as a large online bookstore showing off thousands of highly-inviting books in Vietnamese and English, targeting children aged 2 to 8 years, and their parents.

Poems and stories on the app feature attractive content, eye-catching images, expressive voices, and interesting questions. Apart from its members who are in charge of technologies and content, Umbalena has developed a network of freelancers nationwide, including 6 to 7-year-old kids. This app certainly can't completely replace printed books, but it's a wonderful option for children during their off-school time instead of playing video games or watching useless videos on Youtube.